NATIONAL
Advocates Philippines
Department Of Tourism Launches Successful 'Love the Philippines' Campaign
Photo credit: Department of Tourism - Philippines
In an effort to showcase the rich diversity and untold story of the Filipino people, Tourism Secretary Christina Garcia-Frasco launched the enhanced tourism campaign of the Department of Tourism (DOT) on June 27, 2023.
The campaign, titled "Love the Philippines: A Journey into the Heart of Diversity," aims to go beyond the surface-level attractions and reveal the profound cultural, historical, and natural treasures that the Philippines has to offer.
During the launch event held in Manila, Secretary Garcia-Frasco highlighted the Philippines' status as one of the 18 mega-biodiverse countries worldwide. With its vast array of ecosystems and endemic species, the country holds tremendous ecological significance. The campaign seeks to raise awareness about the need for environmental conservation and sustainable tourism practices to preserve this invaluable heritage for future generations.
Additionally, the Tourism Secretary emphasized the tapestry of indigenous peoples and creative communities that contribute to the rich fabric of Filipino culture. From their traditional crafts and arts to their invaluable knowledge of the land, these communities have played a crucial role in safeguarding the identity and integrity of the Filipino people.
The enhanced campaign aims to delve deeper into the complexities and nuances of the Filipino experience. It seeks to celebrate the multifaceted nature of the Philippines, portraying it as a destination that offers not only beautiful landscapes and thrilling adventures but also a profound connection to history, heritage, and the warmth of its people.
Secretary Garcia-Frasco expressed her enthusiasm for the campaign, stating, "The story of the Filipino people is one of love—love for our land, our culture, and our people. Through this enhanced tourism campaign, we aim to invite the world to fall in love with the Philippines, to experience the essence of our diversity, and to appreciate the depths of our identity."
The DOT plans to launch a series of initiatives and programs under the "Love the Philippines" campaign, including immersive cultural experiences, eco-tourism adventures, and community-based tourism projects. These efforts aim to provide travelers with a deeper understanding and appreciation of the Philippines, fostering a sense of love and connection to the destination.
As the campaign unfolds, it is expected to create a positive impact on the country's tourism industry, attracting both domestic and international visitors who seek meaningful and authentic experiences. With its abundance of natural wonders, vibrant cultures, and the warmth of its people, the Philippines is poised to capture the hearts of tourists worldwide, one story of love at a time.
The campaign, titled "Love the Philippines: A Journey into the Heart of Diversity," aims to go beyond the surface-level attractions and reveal the profound cultural, historical, and natural treasures that the Philippines has to offer.
During the launch event held in Manila, Secretary Garcia-Frasco highlighted the Philippines' status as one of the 18 mega-biodiverse countries worldwide. With its vast array of ecosystems and endemic species, the country holds tremendous ecological significance. The campaign seeks to raise awareness about the need for environmental conservation and sustainable tourism practices to preserve this invaluable heritage for future generations.
Additionally, the Tourism Secretary emphasized the tapestry of indigenous peoples and creative communities that contribute to the rich fabric of Filipino culture. From their traditional crafts and arts to their invaluable knowledge of the land, these communities have played a crucial role in safeguarding the identity and integrity of the Filipino people.
The enhanced campaign aims to delve deeper into the complexities and nuances of the Filipino experience. It seeks to celebrate the multifaceted nature of the Philippines, portraying it as a destination that offers not only beautiful landscapes and thrilling adventures but also a profound connection to history, heritage, and the warmth of its people.
Secretary Garcia-Frasco expressed her enthusiasm for the campaign, stating, "The story of the Filipino people is one of love—love for our land, our culture, and our people. Through this enhanced tourism campaign, we aim to invite the world to fall in love with the Philippines, to experience the essence of our diversity, and to appreciate the depths of our identity."
The DOT plans to launch a series of initiatives and programs under the "Love the Philippines" campaign, including immersive cultural experiences, eco-tourism adventures, and community-based tourism projects. These efforts aim to provide travelers with a deeper understanding and appreciation of the Philippines, fostering a sense of love and connection to the destination.
As the campaign unfolds, it is expected to create a positive impact on the country's tourism industry, attracting both domestic and international visitors who seek meaningful and authentic experiences. With its abundance of natural wonders, vibrant cultures, and the warmth of its people, the Philippines is poised to capture the hearts of tourists worldwide, one story of love at a time.
Jun 28, 2023
