Photo credit: JC Branellec

Get ready, pageant fans. This year, Miss Universe 2024 will make history, and it's all thanks to the Philippines’ very own Jewelmer. For the first time ever, the iconic crown, which has become a symbol of beauty, strength, and global unity, is crafted by Filipino hands and adorned with the Philippines' national gem, the golden South Sea pearl.

As Jewelmer's Jacques Branellec put it, this crown has been a true labor of love — a collaboration that stretches from Palawan's pristine waters, where the golden pearls are nurtured, to the skilled hands of Filipino artisans who have fashioned it into something extraordinary. Every detail speaks to the harmony between man and nature, showing off the Philippines' rich heritage and its artistry on a world stage.

The golden South Sea pearl at the heart of the crown not only embodies elegance but also tells the story of the Filipino people’s resilience and dedication. It’s more than a crown; it’s a piece of home, representing the Philippines’ spirit as it’s worn by the next Miss Universe. As Jewelmer said best, “From Palawan to the Universe… para sa bayan!”

With Jewelmer unveiling this breathtaking creation in Mexico City, pageant fans around the world can share in the pride and joy of the first Filipino-crafted Miss Universe crown.