ENTERTAINMENT & LIFESTYLE
Advocates Philippines
Heartbreaking Tragedy: Prominent Online Vendors Gunned Down In Mexico, Pampanga - Calls For Justice Erupt Online
Photo credit: Leslie Lulu Manabat
The bustling town of Mexico, Pampanga was rocked by a tragic incident on Friday afternoon, October 4, when two prominent online vendors, Arvin Dayrit Lulu and his wife, Lerma Waje Lulu, were shot dead in broad daylight. The couple, known for their thriving business in Mabalacat City, were traveling through Barangay Santo Rosario when two unidentified gunmen suddenly opened fire on their car.

Their son, who was with them during the incident, miraculously survived the attack, but the loss of his parents has left a deep wound. Heartbroken family members took to social media to demand justice for the slain couple. A relative posted an emotional message on Facebook, saying, “JUSTICE‼️‼️‼️ Wala kayong konsensya, ang babait kinitil niyo lang 😭😭😭😭.”

Lerma Lulu was not only known as a loving wife and mother but also as a successful skincare reseller. Brilliant Skin Essentials, the brand she represented, expressed its grief and shock over the tragic loss. The company shared a heartfelt tribute, saying, “We at Brilliant Skin Essentials mourn the loss of one of our beloved franchisees, Ma’am Lerma Lulu. Her dedication, passion, and kindness have touched so many lives. Our hearts go out to her family and loved ones during this difficult time. She will forever be remembered as a bright light in our Brilliant family. Rest in peace, Ma’am Lerma.”

The post has since been flooded with comments from customers, friends, and fellow entrepreneurs who rememberLerma as a hardworking, cheerful, and generous soul. “Rest in peace 😭😭. JUSTICE‼️ Makawala man kayo sa batas ng tao, pero sa batas ng Diyos hinding-hindi!” read one comment, reflecting the shared sentiment of many.

As of now, authorities are still investigating the incident to identify the perpetrators and bring them to justice. For now, the community mourns the loss of two beloved members and prays for strength and comfort for their grieving family.

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