Photo credit: Insightspedia, Inc.

Insightspedia, the Philippines' leading online panel provider, has unveiled Pinasurvey, a groundbreaking tool set to transform how political campaigns connect with voters ahead of the 2025 elections.

Founded in 2016, Insightspedia has been at the forefront of disrupting the Philippine market research scene. Pinasurvey, their latest innovation, is the culmination of extensive research and development spanning over three years. It represents the most comprehensive study of Filipino voters to date, employing advanced psychographic profiling to delve deep into voters' values, beliefs, and motivations.

Pinasurvey offers several key advantages:

- Psychographic Profiling: Moves beyond traditional demographics to uncover voters' personal values and motivations.

- Advanced Voter Segmentation:
Groups voters into like-minded segments, providing nuanced insights into behaviors and preferences.

- Actionable Insights: Empowers candidates and political parties to tailor campaigns effectively.

- Comprehensive Data Sets: Offers unparalleled depth, enabling informed strategic decisions.

Rolland Ramirez, Managing Director at Insightspedia, emphasized, "Pinasurvey isn't just another report; it's a game-changer. By understanding voters' psychographic profiles, we help campaigns resonate deeply and craft messages that truly connect."

Pinasurvey identifies five distinct voter segments, each with unique characteristics and priorities, informing targeted campaign strategies. Insightspedia's commitment to innovation is evident in Pinasurvey's use of cutting-edge technology, setting a new standard in data-driven campaign tools.