BUSINESS
Advocates Philippines
Seafood City Launches SFC+ App: Bringing Filipino Goods And Services To The World
Photo credit: Seafood City Supermarket
Seafood City, the largest Filipino grocery and restaurant chain in North America, just made life a lot easier for Filipinos everywhere. On Wednesday, they launched their brand-new digital marketplace, SFC+, at an exciting event held at Makati Shangri-La. This platform is a game-changer for Filipinos across the globe, offering not just online shopping but so much more.

SFC+ isn’t just about getting your favorite Filipino treats delivered from Seafood City stores. It’s a one-stop-shop for everything from bill payments, zero-fee remittances, and even buying real estate. The digital hub, developed in partnership with Talino Venture Studios, makes it super convenient for overseas Filipinos and their families back home to access top Filipino and US brands—all from the comfort of their phones.

At the event, SFC+, Inc. president and CEO Elewin Rebaya shared the exciting plans for the app, saying, “Our goal is to go global. We want Filipinos everywhere to have exclusive access to the app.” With over 1 million weekly customers visiting their physical stores and 400,000 active members in North America, Seafood City is set to make waves internationally.

But the app doesn’t just stop at shopping. Filipinos can now pay their bills, send load to family in the Philippines, convert Mabuhay Miles into SFC+ points, and even donate to causes like Gawad Kalinga. On top of that, users can explore real estate options from SM Development Corp., access banking services like BDO Unibank and East West Bank USA, and so much more—all within the app.

“Since 1989, millions of Filipinos in the US and Canada have made Seafood City their go-to for a taste of home. Now, with SFC+, we’re giving back to our countrymen who have supported us for so long,” Rebaya added.

The app goes live on October 15 in the US, but Filipinos everywhere can already get excited about all the perks and services it’s bringing right to their fingertips. Whether you're in the US, Canada, or elsewhere, SFC+ is here to keep you connected to home.
Sep 19, 2024
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