Photo credit: DOT

Looks like South Korean heartthrob Seo In Guk is falling in love with the Philippines—starting with the breathtaking island of Boracay.

Fresh from being named the country’s newest celebrity Tourism Ambassador, the singer-actor wasted no time soaking up the sun, sea, and sand. Over the weekend, he got the full island experience—teeing off at an early morning golf session, gliding over the crystal-clear waters on a kayak at Station 1, and sailing into the sunset on a yacht. And, of course, lucky fans who spotted him got to share a few precious moments with their oppa.

Seo In Guk also indulged in some local flavors, trying classic Filipino dishes like sinigang and sisig. (Wonder if he’s a fan of the asim-kilig of sinigang? )

The beloved K-drama star made his official partnership with the Department of Tourism (DOT) official last February 21, signing an MOU with Tourism Secretary Christina Garcia Frasco. His love for the Philippines is no secret, and now he’s helping put the country in the spotlight as a must-visit travel destination.

From his breakout win on Superstar K in 2009 to stealing hearts in Reply 1997, Shopping King Louie, and Doom At Your Service, Seo In Guk is no stranger to making an impact.

Could more PH adventures be on his itinerary soon? We’ll be watching.