ENTERTAINMENT & LIFESTYLE
Advocates Philippines
Seo In Guk Takes On New Role As The Philippines' Tourism Ambassador To Korea
Screengrab from DOT
Big news for K-drama fans and tourism enthusiasts alike. South Korean actor Seo In Guk is the newest tourism ambassador for the Philippines, bringing his star power to promote the country’s stunning landscapes and warm hospitality to Korean travelers.
Known for his roles in hit K-dramas like The Master’s Sun and Doom at Your Service, Seo is also set to star in the upcoming Netflix romcom series Boyfriend on Demand, alongside BLACKPINK’s Jisoo.
On Friday, February 21, 2025, Seo and the Department of Tourism (DOT) officially sealed the deal with a signing ceremony at the DOT office in Makati City, marking the beginning of their exciting partnership.
Tourism Secretary Christina Frasco expressed her enthusiasm, stating, “Through digital content engagements and immersive experiences, he will showcase not just our breathtaking landscapes, but also the hospitality that pervades our islands. This partnership aligns with our broader efforts to diversify our tourism offerings and position the Philippines as a tourism powerhouse, leveraging the power of pop culture and digital influence to engage deeper with global travelers.”
This collaboration is sure to boost the Philippines’ visibility in Korea and beyond—looking forward to seeing how Seo In Guk’s influence helps showcase the beauty of the Philippines.
Known for his roles in hit K-dramas like The Master’s Sun and Doom at Your Service, Seo is also set to star in the upcoming Netflix romcom series Boyfriend on Demand, alongside BLACKPINK’s Jisoo.
On Friday, February 21, 2025, Seo and the Department of Tourism (DOT) officially sealed the deal with a signing ceremony at the DOT office in Makati City, marking the beginning of their exciting partnership.
Tourism Secretary Christina Frasco expressed her enthusiasm, stating, “Through digital content engagements and immersive experiences, he will showcase not just our breathtaking landscapes, but also the hospitality that pervades our islands. This partnership aligns with our broader efforts to diversify our tourism offerings and position the Philippines as a tourism powerhouse, leveraging the power of pop culture and digital influence to engage deeper with global travelers.”
This collaboration is sure to boost the Philippines’ visibility in Korea and beyond—looking forward to seeing how Seo In Guk’s influence helps showcase the beauty of the Philippines.
Feb 21, 2025
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