AdvocatesTV • April 27, 2020
DOT Honors late Former Secretary Jimenez
Photo Credit from the Department of Foreign Affairs Website
Tourism Secretary Bernadette Romulo Puyat paid her respects to the late Ramon Jimenez, Jr., one of her predecessors in the office, who passed away early April 27 at the age of 64.
“On behalf of the officials and employees of the Department of Tourism (DOT), I would like to extend our sincerest condolences to the bereaved loved ones of former Tourism Secretary Ramon ‘Mon’ Jimenez, Jr. who recently passed away,” said Puyat on the DOT Facebook page.
“The DOT family pays tribute to the immeasurable contributions of Secretary Jimenez who laid down the foundation for the country’s most famous tourism campaign, “It’s More Fun in the Philippines,” which I have chosen to retain until now, and the DOT policies that helped shape the National Tourism Development Program (NTDP) for 2016-2022."
“Today, we mourn the loss of Mon Jimenez but we will be forever grateful to him for the growth of the tourism sector, and for promoting the Philippines as a place that is wonderful, joyous and fun.”
Jimenez was an advertising executive for 35 years before joining the DOT in 2011, holding office up to 2016. Among the companies he worked for before his DOT stint were Ace-Saatchi & Saatchi Advertising; WOO (Winning Over Obstacles) Consultants; and Publicis JimenezBasic.
During his term, the Philippines raised its ranking in the Travel and Tourism Competitiveness Index of the World Economic Forum, going from 94 in 2011 to 74 in 2015.
The Pacific Asia Travel Association (PATA) called Jimenez “one of the pillars of the nation’s advertising industry.”
